TweetIt has been a while since I have been here on this blog. I have completed the Pabst Tonic manuscript. It is, however, too short in word count for a traditional publisher. At the moment I do not know what I will do or what step I will take to come out with a book, […]
Read MoreTweetHappy news to report. Today I sent the University of Wisconsin Press a Prospectus on the book. They have expressed interest in publishing the book. Now I just wait to see if the Press wants the full manuscript and illustrations. Will keep you posted on how things progress.
Read MoreTweetYesterday I began the process of editing references I use in the book. At the same time I am working on the Bibliography as well. One of the references is Daniel Pope’s book The Making of Modern Advertising [below]. It proved helpful in understanding how the Pabst Brewery fit in with modern advertising in general […]
Read MoreTweetIt is the beginning of July, and I continue to edit the book, chapter by chapter. I know that I will have the manuscript ready to send the publisher by the end of the year. All it will take is my patience to walk the journey of regular sessions at the computer to edit the […]
Read MoreTweetFrom 1887, when Pabst came up with its medicinal beverage Best Malt Tonic, the Brewery spared no expense in promoting it. It became the most advertised of any of the Pabst beverages at that time. According to the 50th anniversary booklet from Pabst in 1894: “The Best Tonic is probably as well known as any of […]
Read MoreTweetRight now I am editing the book chapters that I spent the last year writing. What seems daunting to me is that at the moment the length of the manuscript is a bit short of my goal. Do I need to worry about word length, or simply a book worth reading? I would opt for […]
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