TweetCurrent Status of the Book This is to let you know that I hope to be back on track with the Pabst book this Fall. I am reading material that I might add to the book. Lots of great stuff to learn about as background. Great fun. I will keep you informed as I move […]
Read MoreTweetHappy news to report. Today I sent the University of Wisconsin Press a Prospectus on the book. They have expressed interest in publishing the book. Now I just wait to see if the Press wants the full manuscript and illustrations. Will keep you posted on how things progress.
Read MoreTweetI like to read about the history of beer. Recently I finished the book by Lauren Clark called Crafty Bastards: Beer in New England from the Mayflower to Modern Day. Since Colonial time in New England, people drank beer because it was a safe beverage and considered healthy. When A. Cressy Morrison, the Pabst Advertising Manager […]
Read MoreTweetI just bought this ad on Ebay. Over the period of his final three years at the brewery 1895-97 the Pabst advertising manager A. Cressy Morrison carried out a publicity campaign that focused on the three periods of brewing beer: the beginnings with the Egyptians, then the Germans who developed the art of brewing, and finally […]
Read MoreTweetThe Pabst Brewery had achieved its status as the world’s largest brewery by the 1890s. By that same time advertising provided for the financial success of national magazines like Ladies Home Journal. No longer did articles reflect the value of a magazine. Money generated from advertisers made LHJ the most popular national magazine of its […]
Read MoreTweetI remember a couple of summers ago visiting Pabst Brewery on Juneau Avenue in Milwaukee. Thought empty, the old buildings were still there. The tour of the old main office building was the highlight. We walked up the steps into the office of Captain Pabst and then into the section where the advertising office, with […]
Read MoreTweetAs I research his life and work, what I admire about the Pabst advertising manager A. Cressy Morrison is that he liked to express himself in writing. For Pabst that meant writing ad copy, including the Secret booklets along with ads that appeared in national magazines. In his book The Pabst Brewing Company historian Thomas […]
Read MoreTweetThe 1893 Chicago World’s Fair attracted businesses from around the world to showcase their products. The Pabst Brewery in Milwaukee joined the bandwagon and created an exhibit in the Agricultural Building, where the beer industry displayed its goods. The central feature of the Pabst exhibit became a replica of the brewery in gold, placed on […]
Read More Pabst, Pabst Extract, Pabst Tonic