TweetThe last few weeks I have spent editing the ten chapters. This past week I decided on the number of illustrations and chose each of them. They will give the reader a sense of the topic or issue I am writing about in a particular chapter. The captions will be finished soon. The most exciting […]
Read MoreTweetFrom 1887, when Pabst came up with its medicinal beverage Best Malt Tonic, the Brewery spared no expense in promoting it. It became the most advertised of any of the Pabst beverages at that time. According to the 50th anniversary booklet from Pabst in 1894: “The Best Tonic is probably as well known as any of […]
Read MoreTweetThe ability to sell a product to someone who did not need it became the goal of advertising by the earty twentieth century. Mass production of goods outpaced the distribution and consumption of such goods. The talent to create an ad for a magazine or newspaper to sell a product to someone was therefore an […]
Read MoreTweetI just bought this ad on Ebay. Over the period of his final three years at the brewery 1895-97 the Pabst advertising manager A. Cressy Morrison carried out a publicity campaign that focused on the three periods of brewing beer: the beginnings with the Egyptians, then the Germans who developed the art of brewing, and finally […]
Read MoreTweetThe Pabst Brewery had achieved its status as the world’s largest brewery by the 1890s. By that same time advertising provided for the financial success of national magazines like Ladies Home Journal. No longer did articles reflect the value of a magazine. Money generated from advertisers made LHJ the most popular national magazine of its […]
Read MoreTweetMiss A. Rhoda walked into Milwaukee ‘s Kopf Pharmacy on October 21, 1897. She ordered one bottle of Best Tonic , which cost her twenty-five cents. The Hugo S. Kopf Pharmacy, located at 78 Juneau Avenue, was one of many pharmacies that sold the Pabst Tonic. The customers were middle class women who would not […]
Read MoreTweetMy book centers on A. Cressy Morrison, the advertising manager at the Pabst Brewery from 1887 until 1897. He came to take the job at Pabst when he was in his mid-twenties. With both his writing skills and his passion for chemistry, he was able to write persuasive material at the Brewery to promote the […]
Read MoreTweetAs I research his life and work, what I admire about the Pabst advertising manager A. Cressy Morrison is that he liked to express himself in writing. For Pabst that meant writing ad copy, including the Secret booklets along with ads that appeared in national magazines. In his book The Pabst Brewing Company historian Thomas […]
Read MoreTweetChange for any business demands new ways of doing something. Late nineteenth century advertising underwent a revolution when in 1893 Frank Munsey (1854-1925) decided to sell his magazine Munsey’s Magazine for ten cents a copy and three dollars for a year’s subscription. The circulation increased, and so did the advertising rate. Though advertising became increasingly important, […]
Read MoreTweetThe 1893 Chicago World’s Fair attracted businesses from around the world to showcase their products. The Pabst Brewery in Milwaukee joined the bandwagon and created an exhibit in the Agricultural Building, where the beer industry displayed its goods. The central feature of the Pabst exhibit became a replica of the brewery in gold, placed on […]
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