TweetFrom 1887, when Pabst came up with its medicinal beverage Best Malt Tonic, the Brewery spared no expense in promoting it. It became the most advertised of any of the Pabst beverages at that time. According to the 50th anniversary booklet from Pabst in 1894: “The Best Tonic is probably as well known as any of […]
Read MoreTweetThe ability to sell a product to someone who did not need it became the goal of advertising by the earty twentieth century. Mass production of goods outpaced the distribution and consumption of such goods. The talent to create an ad for a magazine or newspaper to sell a product to someone was therefore an […]
Read MoreTweetI just bought this ad on Ebay. Over the period of his final three years at the brewery 1895-97 the Pabst advertising manager A. Cressy Morrison carried out a publicity campaign that focused on the three periods of brewing beer: the beginnings with the Egyptians, then the Germans who developed the art of brewing, and finally […]
Read MoreTweetThe Pabst Brewery had achieved its status as the world’s largest brewery by the 1890s. By that same time advertising provided for the financial success of national magazines like Ladies Home Journal. No longer did articles reflect the value of a magazine. Money generated from advertisers made LHJ the most popular national magazine of its […]
Read MoreTweetNow that Labor Day is over, I can get back to the task of writing my book on the Pabst medicinal product called Pabst Extract or Best Tonic, first introduced in 1887. Soon I will outline a new schedule for the next few months to pace my rewriting of the nine chapters of the book. […]
Read MoreTweetCressy spent his early years on the farm of his grandfather, General Lucas Pond. The house was built between 1823 and 1825, was enlarged over many years later. It contained twenty rooms and five fireplaces. Virgil Pond, Cressy’s Uncle, in 1900 donated the house to the King’s Daughters and Sons of Norfolk County. The house […]
Read MoreTweetAs I drove south from Boston on Interstate 95 that fall morning, I thought how remote this section of southern Massachusetts appears. It is not far from the Rhode Island line. My goal was the small southeast town of Wrentham, Massachusetts. On the main road of Wrentham all I could see was how rural this […]
Read MoreTweetWhen A. Cressy Morrison arrived in Milwaukee in the year 1889 for his job at Pabst, the brewery’s name had changed from the Best Brewery to the Pabst Brewery. Fred Pabst, who had married Best’s daughter, was now running the Company. The office of Fred Pabst was on the second floor of the brick building […]
Read MoreTweetI remember a couple of summers ago visiting Pabst Brewery on Juneau Avenue in Milwaukee. Thought empty, the old buildings were still there. The tour of the old main office building was the highlight. We walked up the steps into the office of Captain Pabst and then into the section where the advertising office, with […]
Read MoreTweetFor the past several months I have been following my outline to write the nine chapters of the book. A week ago I wrapped up Chapter 9. Now it is time for me here to reflect on what I think is the condition of the manuscript in its current form. Though I have been careful […]
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