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Home» Beer » New Book Details New England’s History of Beer Making

New Book Details New England’s History of Beer Making

Posted by thomasmickey - February 9, 2015 - Beer, medicinal beverage, Uncategorized
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I like to read about the history of beer.

Crafty-Bastards-Cover-200x300 goodRecently I finished the book by Lauren Clark called Crafty Bastards: Beer in New England from the Mayflower to Modern Day.

Since Colonial time in New England, people drank beer because it was a safe beverage and considered healthy.

When A. Cressy Morrison, the Pabst Advertising Manager from 1887 to 1897,  conducted ad campaigns for Pabst Extract, his message centered on the health benefits of the drink.

People drank beer even in the late nineteenth century because it was healthy.

So, in one sense, Cressy’s message made sense to people who wanted a beverage, even one with alcohol,  that would benefit them.

Join Thomas Mickey as he writes a book about the Pabst Brewery’s medicinal beverage Pabst Extract, first produced in 1887 and for decades sold in pharmacies across the country.

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