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Home» advertising » An Update on the book

An Update on the book

Posted by thomasmickey - October 22, 2014 - advertising, medicinal beverage
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The last few weeks I have spent editing the ten chapters.

This past week I decided on the number of illustrations and chose each of them.  They will give the reader a sense of the topic or issue I am writing about in a particular chapter. The captions will be finished soon.

The most exciting news, however, is that I have a new working title. Here it is:

If You Advertise It ,

People will Buy It:

Pabst Brewery’s Early Campaign

to Sell Alcohol as Medicine

What do you think?

Join Thomas Mickey as he writes a book about the Pabst Brewery’s medicinal beverage Pabst Extract, first produced in 1887 and for decades sold in pharmacies across the country.

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