Yesterday I began the process of editing references I use in the book.
At the same time I am working on the Bibliography as well.
One of the references is Daniel Pope’s book The Making of Modern Advertising [below]. It proved helpful in understanding how the Pabst Brewery fit in with modern advertising in general in the 1890s.
1983 book about the history of advertising
Hope to finish this step by the end of the month.
The working title at the moment is:
Pabst Extract: A Story of Alcohol, Women, Health, and Advertising
It has been a while since I posted here and the reason is, of course, that I have been spending my time on editing the book.
This editing of references will take me the month of September to complete