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Home» advertising » The Gold Pabst Brewery for the World’s Fair of 1893

The Gold Pabst Brewery for the World’s Fair of 1893

Posted by thomasmickey - May 1, 2013 - advertising, Beer, Milwaukee, World's Fair
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The 1893 Chicago World’s Fair attracted businesses from around the world to showcase their products.

The Pabst Brewery in Milwaukee joined the bandwagon and created an exhibit in the Agricultural Building, where the beer industry displayed its goods.

The central feature of the Pabst exhibit became a replica of the brewery in gold, placed on raisers in the center of the exhibit.  The miniature brewery was enclosed in glass as you can see from the image below.

Milwaukee Historical Society

The Pabst Exhibit at the 1893 Chicago World’s Fair. [Thanks to the Milwaukee County Historical Society]

This was certainly an expense on the part of the Captain.

He accepted it because this was an opportunity to show the world, and Anheuser Busch, that the Pabst Brewery was truly the largest in the world.

Who else would choose to build a model of the brewery in gold?

 

Pabst, Pabst Extract, Pabst Tonic

Join Thomas Mickey as he writes a book about the Pabst Brewery’s medicinal beverage Pabst Extract, first produced in 1887 and for decades sold in pharmacies across the country.

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