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Home» 2013 » May

Cressy Managed the Advertising Department at the Pabst Brewery

Posted by thomasmickey - May 29, 2013 - A. Cressy Morrison, advertising
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TweetMy book centers on A. Cressy Morrison, the advertising manager at the Pabst Brewery from 1887 until 1897. He came  to take the job at Pabst when he was in his mid-twenties. With both his writing skills and his passion for chemistry, he was able to write persuasive material at the Brewery to promote the […]

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Cressy Praised for his Ad Campaign

Posted by thomasmickey - May 15, 2013 - A. Cressy Morrison, advertising, Beer
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TweetAs I research his life and work, what I admire about the Pabst advertising manager A. Cressy Morrison  is that he liked to express himself in writing. For Pabst that meant writing ad copy, including the Secret booklets along with ads that appeared in national magazines. In his book The Pabst Brewing Company historian Thomas […]

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Late19th Century Business Owners Did not Understand Advertising

Posted by thomasmickey - May 8, 2013 - A. Cressy Morrison, advertising
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TweetChange for any business demands new ways of doing something. Late nineteenth century advertising underwent a revolution when in 1893 Frank Munsey (1854-1925) decided to sell his magazine Munsey’s Magazine for ten cents a copy and three dollars for a year’s subscription.  The circulation increased, and so did the advertising rate. Though advertising became increasingly important, […]

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The Gold Pabst Brewery for the World’s Fair of 1893

Posted by thomasmickey - May 1, 2013 - advertising, Beer, Milwaukee, World's Fair
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TweetThe 1893 Chicago World’s Fair attracted businesses from around the world to showcase their products. The Pabst Brewery in Milwaukee joined the bandwagon and created an exhibit in the Agricultural Building, where the beer industry displayed its goods. The central feature of the Pabst exhibit became a replica of the brewery in gold, placed on […]

Read More Pabst, Pabst Extract, Pabst Tonic

Join Thomas Mickey as he writes a book about the Pabst Brewery’s medicinal beverage Pabst Extract, first produced in 1887 and for decades sold in pharmacies across the country.

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