TweetMy book centers on A. Cressy Morrison, the advertising manager at the Pabst Brewery from 1887 until 1897. He came to take the job at Pabst when he was in his mid-twenties. With both his writing skills and his passion for chemistry, he was able to write persuasive material at the Brewery to promote the […]
Read MoreTweetAs I research his life and work, what I admire about the Pabst advertising manager A. Cressy Morrison is that he liked to express himself in writing. For Pabst that meant writing ad copy, including the Secret booklets along with ads that appeared in national magazines. In his book The Pabst Brewing Company historian Thomas […]
Read MoreTweetChange for any business demands new ways of doing something. Late nineteenth century advertising underwent a revolution when in 1893 Frank Munsey (1854-1925) decided to sell his magazine Munsey’s Magazine for ten cents a copy and three dollars for a year’s subscription. The circulation increased, and so did the advertising rate. Though advertising became increasingly important, […]
Read MoreTweetThe 1893 Chicago World’s Fair attracted businesses from around the world to showcase their products. The Pabst Brewery in Milwaukee joined the bandwagon and created an exhibit in the Agricultural Building, where the beer industry displayed its goods. The central feature of the Pabst exhibit became a replica of the brewery in gold, placed on […]
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