Welcome to my blog.
Today I begin to post here about the book on Pabst Extract that I am writing.
I see this blog as an opportunity to share what I am researching and writing about at the moment.
Right now I am reading about Chicago’s World Columbian Exhibition of 1893. Captain Fred Pabst had built a gold replica of his brewery as part of the Pabst exhbit in the Exhibition’s Agricultural Building, located on the shore of Lake Michigan.
At the Fair the Pabst Brewery won the highest honors for its malt extract, The “Best Tonic”.
Below are the categories for judging the tonic and the perfect score that Pabst won.
| CATEGORY | MAXIMUM POINTS | POINTS RECEIVED |
| Brilliancy | 15 | 15 |
| Flavor | 20 | 20 |
| Commercial Importance | 20 | 20 |
| Chemical Analysis | 45 | 45 |
| TOTAL: | 100 | 100 |
That recognition, in the form of 100 points, became central in the Pabst promotion for the product for decades following the Chicago Exhibition.
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