From 1887, when Pabst came up with its medicinal beverage Best Malt Tonic, the Brewery spared no expense in promoting it.
It became the most advertised of any of the Pabst beverages at that time.
According to the 50th anniversary booklet from Pabst in 1894: “The Best Tonic is probably as well known as any of the company’s products…Today its sales equal or exceed any other malt extract in the world. This supremacy has been attained by merit coupled with the energetic efforts of the company to make it known.”
By the time advertising manager A. Cressy Morrison left the Pabst Brewery in 1897 , the advertising department of the Pabst Brewery was spending annually for advertising more than $1000 a day.
Cressy had kept the name ‘Best Tonic’ before the public with ever-new methods of publicity, including a national magazine advertising campaign.