TweetAs I research his life and work, what I admire about the Pabst advertising manager A. Cressy Morrison is that he liked to express himself in writing. For Pabst that meant writing ad copy, including the Secret booklets along with ads that appeared in national magazines. In his book The Pabst Brewing Company historian Thomas […]
Read MoreTweetChange for any business demands new ways of doing something. Late nineteenth century advertising underwent a revolution when in 1893 Frank Munsey (1854-1925) decided to sell his magazine Munsey’s Magazine for ten cents a copy and three dollars for a year’s subscription. The circulation increased, and so did the advertising rate. Though advertising became increasingly important, […]
Read MoreTweetThe 1893 Chicago World’s Fair attracted businesses from around the world to showcase their products. The Pabst Brewery in Milwaukee joined the bandwagon and created an exhibit in the Agricultural Building, where the beer industry displayed its goods. The central feature of the Pabst exhibit became a replica of the brewery in gold, placed on […]
Read More Pabst, Pabst Extract, Pabst TonicTweetAdvertising for the Pabst Brewery was essential in the nineteenth century. The Best Extract or Tonic became the most advertised of any of the Pabst products. According to Thomas Cochran in his book The Pabst Brewing Company: The History of an American Business: “The years between 1893 and 1901 covered the greatest deelopment in the […]
Read MoreTweetIn the late nineteenth century advertising became serious business. For the fist time national magazines and journals were able to reach potential customers across the country. A. Cressy Morrison (1864-1951) believed in modern advertising in such publications. He wrote, “I should like to see all those who are as deeply interested in advertising, and as […]
Read MoreTweetIn my effort to write my version of narrative nonfiction I will center the book on the Pabst Tonic marketing director A. Cressy Morrison (1864-1951). Cressy arrived from the East coast in 1889 and worked at Pabst til 1897. Those were the years when Pabst was the biggest brewery in the world. He was young, […]
Read MoreTweet Welcome to my blog. Today I begin to post here about the book on Pabst Extract that I am writing. I see this blog as an opportunity to share what I am researching and writing about at the moment. Right now I am reading about Chicago’s World Columbian Exhibition of 1893. Captain Fred Pabst had […]
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