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Home» Articles posted by thomasmickey (Page 4)

Pabst Advertising for its Tonic Made It Successful

Posted by thomasmickey - April 24, 2013 - advertising
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TweetAdvertising for the Pabst Brewery was essential in the nineteenth century.  The Best Extract or Tonic became the most advertised of any of the Pabst products. According to Thomas Cochran in his book The Pabst Brewing Company: The History of an American Business: “The years between 1893 and 1901 covered the greatest deelopment in the […]

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Cressy Believed in Advertising as a Science

Posted by thomasmickey - April 17, 2013 - A. Cressy Morrison
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TweetIn the late nineteenth century advertising became serious business. For the fist time national magazines and journals were able to reach potential customers across the country. A. Cressy Morrison (1864-1951) believed in modern advertising in such publications. He wrote, “I should like to see all those who are as deeply interested in advertising, and as […]

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Book will focus on A. Cressy Morrison

Posted by thomasmickey - April 10, 2013 - A. Cressy Morrison
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TweetIn my effort to write my version of narrative nonfiction I will center the book on the Pabst Tonic marketing director A. Cressy Morrison (1864-1951). Cressy arrived from the East coast in 1889 and worked at Pabst til 1897.  Those were the years when Pabst was the biggest brewery in the world. He was young, […]

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Award for the Product at the Chicago Fair of 1893

Posted by thomasmickey - April 3, 2013 - World's Fair
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Tweet  Welcome to my blog. Today I begin to post here about the book on Pabst Extract that I am writing. I see this blog as an opportunity to share what I am researching and writing about at the moment. Right now I am reading about Chicago’s World Columbian Exhibition of 1893.  Captain Fred Pabst had […]

Read More Best Tonic, Pabst Extract, Pabst Tonic
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Join Thomas Mickey as he writes a book about the Pabst Brewery’s medicinal beverage Pabst Extract, first produced in 1887 and for decades sold in pharmacies across the country.

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