• Home
  • Book
  • Biography
  • For the Media
  • News and Events
  • Contact
Search the site...
Home» Articles posted by thomasmickey (Page 4)

Cressy Managed the Advertising Department at the Pabst Brewery

Posted by thomasmickey - May 29, 2013 - A. Cressy Morrison, advertising
0

TweetMy book centers on A. Cressy Morrison, the advertising manager at the Pabst Brewery from 1887 until 1897. He came  to take the job at Pabst when he was in his mid-twenties. With both his writing skills and his passion for chemistry, he was able to write persuasive material at the Brewery to promote the […]

Read More

Cressy Praised for his Ad Campaign

Posted by thomasmickey - May 15, 2013 - A. Cressy Morrison, advertising, Beer
0

TweetAs I research his life and work, what I admire about the Pabst advertising manager A. Cressy Morrison  is that he liked to express himself in writing. For Pabst that meant writing ad copy, including the Secret booklets along with ads that appeared in national magazines. In his book The Pabst Brewing Company historian Thomas […]

Read More

Late19th Century Business Owners Did not Understand Advertising

Posted by thomasmickey - May 8, 2013 - A. Cressy Morrison, advertising
0

TweetChange for any business demands new ways of doing something. Late nineteenth century advertising underwent a revolution when in 1893 Frank Munsey (1854-1925) decided to sell his magazine Munsey’s Magazine for ten cents a copy and three dollars for a year’s subscription.  The circulation increased, and so did the advertising rate. Though advertising became increasingly important, […]

Read More

The Gold Pabst Brewery for the World’s Fair of 1893

Posted by thomasmickey - May 1, 2013 - advertising, Beer, Milwaukee, World's Fair
0

TweetThe 1893 Chicago World’s Fair attracted businesses from around the world to showcase their products. The Pabst Brewery in Milwaukee joined the bandwagon and created an exhibit in the Agricultural Building, where the beer industry displayed its goods. The central feature of the Pabst exhibit became a replica of the brewery in gold, placed on […]

Read More Pabst, Pabst Extract, Pabst Tonic

Pabst Advertising for its Tonic Made It Successful

Posted by thomasmickey - April 24, 2013 - advertising
0

TweetAdvertising for the Pabst Brewery was essential in the nineteenth century.  The Best Extract or Tonic became the most advertised of any of the Pabst products. According to Thomas Cochran in his book The Pabst Brewing Company: The History of an American Business: “The years between 1893 and 1901 covered the greatest deelopment in the […]

Read More

Cressy Believed in Advertising as a Science

Posted by thomasmickey - April 17, 2013 - A. Cressy Morrison
0

TweetIn the late nineteenth century advertising became serious business. For the fist time national magazines and journals were able to reach potential customers across the country. A. Cressy Morrison (1864-1951) believed in modern advertising in such publications. He wrote, “I should like to see all those who are as deeply interested in advertising, and as […]

Read More

Book will focus on A. Cressy Morrison

Posted by thomasmickey - April 10, 2013 - A. Cressy Morrison
0

TweetIn my effort to write my version of narrative nonfiction I will center the book on the Pabst Tonic marketing director A. Cressy Morrison (1864-1951). Cressy arrived from the East coast in 1889 and worked at Pabst til 1897.  Those were the years when Pabst was the biggest brewery in the world. He was young, […]

Read More

Award for the Product at the Chicago Fair of 1893

Posted by thomasmickey - April 3, 2013 - World's Fair
0

Tweet  Welcome to my blog. Today I begin to post here about the book on Pabst Extract that I am writing. I see this blog as an opportunity to share what I am researching and writing about at the moment. Right now I am reading about Chicago’s World Columbian Exhibition of 1893.  Captain Fred Pabst had […]

Read More Best Tonic, Pabst Extract, Pabst Tonic
  • 1
  • 2
  • 3
  • 4

Join Thomas Mickey as he writes a book about the Pabst Brewery’s medicinal beverage Pabst Extract, first produced in 1887 and for decades sold in pharmacies across the country.

Welcome. Please enter your email address here to subscribe to Pabst Extract and receive notice of new posts by email. Thank you for visiting.

Archives

  • December 2020
  • September 2020
  • February 2020
  • September 2018
  • January 2017
  • May 2016
  • July 2015
  • February 2015
  • October 2014
  • September 2014
  • July 2014
  • April 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
(c) 2013 Pabst Extract - Web by Bunnell Design