• Home
  • Book
  • Biography
  • For the Media
  • News and Events
  • Contact
Search the site...
Home» 2014

An Update on the book

Posted by thomasmickey - October 22, 2014 - advertising, medicinal beverage
0

TweetThe last few weeks I have spent editing the ten chapters. This past week I decided on the number of illustrations and chose each of them.  They will give the reader a sense of the topic or issue I am writing about in a particular chapter. The captions will be finished soon. The most exciting […]

Read More

Update on the Book

Posted by thomasmickey - September 5, 2014 - Writing
0

TweetYesterday I began the process of editing references I use in the book. At the same time I am working on the Bibliography as well. One of the references is Daniel Pope’s book The Making of Modern Advertising [below]. It  proved helpful in understanding how the Pabst Brewery fit in with modern advertising in general […]

Read More

Update on the Book

Posted by thomasmickey - July 4, 2014 - Writing
0

TweetIt is the beginning of July, and I continue to edit the book, chapter by chapter. I know that I will have the manuscript ready to send the publisher by the end of the year. All it will take is my patience to walk the journey of regular sessions at the computer to edit the […]

Read More

Newspapers that Included Ads about Tonic also Featured Articles about the Product

Posted by thomasmickey - April 23, 2014 - Uncategorized
0

TweetIn the nineteenth century it was common practice for a newspaper to include an article favorable to a company or business that advertised in its pages. Pabst Brewery was no exception to receiving such an article. A letter addressed to the brewery by a Chicago publishing firm November 15, 1887, read as follows:  “In consideration of […]

Read More

Advertising for Patent Medicines Spread across the Country

Posted by thomasmickey - April 9, 2014 - Uncategorized
0

TweetThe Best Tonic from Pabst followed in the tradition of patent medicines, or products that companies put out that would cure health problems. Stephen Fox in his book The Mirror Makers writes: “In the decades after the Civil War, patent medicines became the first product to be advertised on a large scale, the first to aim directly […]

Read More

Pabst Spent Extensively on Advertising its Malt Tonic

Posted by thomasmickey - February 28, 2014 - A. Cressy Morrison, advertising, Writing
0

TweetFrom 1887, when Pabst came up with its medicinal beverage Best Malt Tonic,  the Brewery spared no expense in promoting it. It became the most advertised of any of the Pabst beverages at that time. According to the 50th anniversary booklet from Pabst in 1894: “The Best Tonic is probably as well known as any of […]

Read More

Time to Edit the Chapters I Have Written

Posted by thomasmickey - January 22, 2014 - Writing
0

TweetRight now I am editing the book chapters that I spent the last year writing. What seems daunting to me is that at the moment the length of the manuscript is a bit short of my goal. Do I need to worry about word length, or simply a book worth reading? I would opt for […]

Read More

Join Thomas Mickey as he writes a book about the Pabst Brewery’s medicinal beverage Pabst Extract, first produced in 1887 and for decades sold in pharmacies across the country.

Welcome. Please enter your email address here to subscribe to Pabst Extract and receive notice of new posts by email. Thank you for visiting.

Archives

  • September 2018
  • January 2017
  • May 2016
  • July 2015
  • February 2015
  • October 2014
  • September 2014
  • July 2014
  • April 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
(c) 2013 Pabst Extract - Web by Bunnell Design