Have Good News

Posted by thomasmickey - February 22, 2020 - Uncategorized

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In November of 2019 Ohio University Press offered me a contract for my new book All about Flowers: James Vick’s Nineteeth Century Seed Company.

So you can see that at the moment I am busy with work related to the release of this book.

Ohio assures me the book will be out this Fall.

Here is Vick’s seed catalog from 1873. Beautiful chromolithography just like Pabst used as well. [below]

NMAH Archives Center
Warshaw Collection of Business Americana
Collection No. 60
Seed Industry and Trade
Box 17, Folder “Vick’s, James, Illustrated Catalogues
“Vick’s Illustrated Floral Guide for 1873”

One link to the Pabst book and this garden history book on James Vick is that the time period is the same, late Victorian. Also the setting is the same, America at that time.

Update on the Book

Posted by thomasmickey - September 9, 2018 - Beer, medicinal beverage, Milwaukee

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Current Status of the Book

This is to let you know that I hope to be back on track with the Pabst book this Fall.

I am reading material that I might add to the book. Lots of great stuff to learn about as background. Great fun.

I will keep you informed as I move along.

The Book Is Alive and Well

Posted by thomasmickey - January 23, 2017 - Uncategorized

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It has been a long time since I wrote anything on this blog.

I just want you to know that I am writing another book, so the Pabst Tonic book has taken a bit of a back seat at the moment.

Down the line I certainly intend to publish the Pabst book. I think you would enjoy reading it.

Update on the Book

Posted by thomasmickey - May 7, 2016 - Book Update, Narrative nonfiction, Writing

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It has been a while since I have been here on this blog.

I have completed the Pabst Tonic manuscript. It is, however, too short in word count for a traditional publisher.

At the moment I do not know what I will do or what step I will take to come out with a book, which is my goal.

The title for the book is If You Advertise it, People Will Buy it: The Pabst Brewery’s Early Campaign

To Sell Alcohol as Medicine.

If you have any ideas on where or how to publish the book, please contact me.

Prospecus Sent to Publisher

Posted by thomasmickey - July 15, 2015 - Beer, Milwaukee, Narrative nonfiction, Writing

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Happy news to report.

Today I sent the University of Wisconsin Press a Prospectus on the book. They have expressed interest in publishing the book.

Now I just wait to see if the Press wants the full manuscript and illustrations.

Will keep you posted on how things progress.

New Book Details New England’s History of Beer Making

Posted by thomasmickey - February 9, 2015 - Beer, medicinal beverage, Uncategorized

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I like to read about the history of beer.

Recently I finished the book by Lauren Clark called Crafty Bastards: Beer in New England from the Mayflower to Modern Day.

Since Colonial time in New England, people drank beer because it was a safe beverage and considered healthy.

When A. Cressy Morrison, the Pabst Advertising Manager from 1887 to 1897, conducted ad campaigns for Pabst Extract, his message centered on the health benefits of the drink.

People drank beer even in the late nineteenth century because it was healthy.

So, in one sense, Cressy’s message made sense to people who wanted a beverage, even one with alcohol, that would benefit them.

An Update on the book

Posted by thomasmickey - October 22, 2014 - advertising, medicinal beverage

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The last few weeks I have spent editing the ten chapters.

This past week I decided on the number of illustrations and chose each of them. They will give the reader a sense of the topic or issue I am writing about in a particular chapter. The captions will be finished soon.

The most exciting news, however, is that I have a new working title. Here it is:

If You Advertise It ,

People will Buy It:

Pabst Brewery’s Early Campaign

to Sell Alcohol as Medicine

What do you think?

Update on the Book

Posted by thomasmickey - September 5, 2014 - Writing

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Yesterday I began the process of editing references I use in the book.

At the same time I am working on the Bibliography as well.

One of the references is Daniel Pope’s book The Making of Modern Advertising [below]. It proved helpful in understanding how the Pabst Brewery fit in with modern advertising in general in the 1890s.

1983 book about the history of advertising

Hope to finish this step by the end of the month.

The working title at the moment is:

Pabst Extract: A Story of Alcohol, Women, Health, and Advertising

It has been a while since I posted here and the reason is, of course, that I have been spending my time on editing the book.

This editing of references will take me the month of September to complete

Update on the Book

Posted by thomasmickey - July 4, 2014 - Writing

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It is the beginning of July, and I continue to edit the book, chapter by chapter.

I know that I will have the manuscript ready to send the publisher by the end of the year.

All it will take is my patience to walk the journey of regular sessions at the computer to edit the work.

Newspapers that Included Ads about Tonic also Featured Articles about the Product

Posted by thomasmickey - April 23, 2014 - Uncategorized

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In the nineteenth century it was common practice for a newspaper to include an article favorable to a company or business that advertised in its pages.

Pabst Brewery was no exception to receiving such an article.

A letter addressed to the brewery by a Chicago publishing firm November 15, 1887, read as follows: “In consideration of your giving us an ad of a page in our Journal for one year, for which you are to pay $225, we will take 100 cases of the Malt Tonic and will push the sale of this article to the best of our ability. You are also to have liberty at any time to use our editorial columns regarding the merits of your malt tonic.”